In 2018, more than 29 million people buy jewelry online every day. Therefore, buying and selling jewelry online is a big business and can make huge profits!
However, with these data, it is safe to say that competition is huge. But don’t worry! We are here to provide you with an expert guide to get you on the right path.
Ready to be an entrepreneur selling jewelry online? Let us find out!
Why sell jewelry online?
Jewelry is a $1 billion online market. Why don’t you want to take a share?
Jewelry is very diverse:
Sellers can offer rings, necklaces, bracelets, anklets, or navel rings, just to name a few. Each product can be made from hundreds of different media such as gold, diamonds, precious stones, shells, beads, and more!
In fact, jewelry is so diverse, if you start digging through numerous options, you may find your head spinning. Each unique piece has a unique design and more.
If such a small thing is so diverse, there should be no problem finding a unique product to offer to your customers, right?
That’s right! The first thing you should focus on before opening a jewelry store is to understand how to keep it running.
So how do you sell jewelry online to make a living? We are very happy that you ask!
Because jewelry is a consumer product, it has no boundaries! Jewelry is attractive to both men and women, regardless of their age (or culture)! With this in mind, you know that you will never have no buyers.
How to sell jewelry online for maximum profit
Because fashion is a mobile industry, you need to keep your customers involved by updating your product range and adding the latest trends to your store. Remember that fashion is an ever-evolving niche with new trends and fashion.
Your customers will always be looking for new clothes to add to their wardrobe. To make sure you have these new hot items in stock, you need to know the trends, even before the most devout fashionistas!
But how do you know when new trends will emerge? Good question! One way is to focus on jewelry blogs, such as:
Jewelry Gossip – This blog was created by Danielle Miele, an avid jewelry collector. Her blog is mainly about the different types of jewelry she found on her travels, but also let her fans know the hottest jewelry of the moment.
Jewelry Loupe – created by jewelry blogger Cathleen McCarthy, she has extensive knowledge of jewelry and fine arts. She is a contributing editor for several well-known magazines, so you know that she is well informed.
This blog was created by Cheryl Kremkow, who discussed the most creative jewelry on the market. She often writes blog posts about celebrity jewelry, jewelry design and jewelry trends.
But here’s a professional tip for you: Insert the keyword “jewelry trend” into Google Alerts to get the latest trends. When you do this, Google will help you when a new article appears, including your keywords – good!
Finally, SaleHoo also offers a way to use market research laboratories to find new jewellery. Here you will find popular new products, including sales and average profit for a product.
Key tips to follow before building your store
Honestly, to rank your online store, it’s not enough to just focus on a few famous jewelry blogs and enter keywords.
Here are some additional suggestions:
Create your own jewelry niche. If there is no specific niche market, your online store may fail. Doing so will not limit you, it will keep order in your store. Just like clothes, people buy specific main accessories. If someone wants to buy a statement necklace, they won’t find it in the bracelet, earrings and necklace to find the perfect one.
Wear some jewelry that you plan to sell. Why? So you can see what it feels like. A good rule of thumb is: if you can’t wear it all day, your customers can’t. It is also a good idea to take pictures of yourself. More about product photography here.
Create deals that customers won’t miss. These deals may include earrings and necklace sets, or trio sets (earrings, necklaces and rings). Be sure to include the price of each set and each individual price. If you want to sell the suit for $29 and want it to look more attractive, you can write: “Or, buy it for $18!” It sounds good. doesn’t it?
You’d better do some research and get some inspiration from the established dropshipping website.
How is your jewelry priced?
One of the toughest decisions you will have to make: price your jewelry. A good rule of thumb is that when you start, you have to follow four times your material cost and packaging.
Most consignment or wholesale opportunities account for 40% to 60% of your retail costs. If your base price is four times the cost of materials, you won’t be working for free (and worse, you will lose money).
Think about whether you also charge customers for shipping. If this is the case, be sure to calculate how much it will cost before they give up the shopping cart at checkout.
Do you accept returns? A refund? If your jewelry is broken before the customer gets it, what do you do? Prepare a backup plan for the emergency and you will be on the road.
Where can I find jewelry suppliers?
If you don’t make your own jewelry, you need to find a reliable jewelry supplier. But where do you start? Finding a jewelry supplier is easy, but finding a good supplier you can trust can be a challenge. First, you need to decide if you want to find a dropshipper, wholesaler, or manufacturer. Although the process of discovering them is similar, there are some subtle differences.
You can read more about finding quality suppliers here.
Looking for suppliers
Google search: Start with Google. Just type “jewelry supplier + [region/country you want]” and see what happens. There are reasons for the existence of top suppliers, but they may also be the most expensive. This is the time when you might want to venture into the 2nd or 3rd page of Google Search.
Online market: Many manufacturers are in China. An easy way to find these suppliers is to browse websites such as Aliexpress and Alibaba. Many vendors list their sales items on these websites. You can look for jewelry that you would like to sell and then contact these suppliers directly. Just make sure you do a due diligence – check their details, order samples, and even visit the supplier in person.
SaleHoo: You can use SaleHoo to find more than 8,000 quality suppliers that have been reviewed and verified. You can contact your suppliers directly through SaleHoo and even use pre-written email scripts to streamline the process. SaleHoo is the fastest and safest way to find a jewelry supplier you can trust.
Trade Show: You can search online for jewelry trade shows in your area. If you want to meet with your suppliers and talk about your specific product needs, the show is a good choice.
How to build an online jewelry store from scratch
It’s now easier than ever to build and launch an online store to sell jewelry. Once you have products and suppliers, you can start building your store with one of the tools below. All of these tools allow you to create an online jewelry store from scratch or add e-commerce features to your existing website.
Shopify: Shopify is a complete e-commerce solution that allows you to set up all the features of your online store, and you need to get you up and running at any time.
BigCommerce: BigCommerce is an online store builder (hosted shopping cart software) that allows you to do everything yourself, including adding products, uploading photos, processing orders, creating pages, creating discount coupons, and more.
WooCommerce: WooCommerce is essentially a WordPress plugin that allows you to add e-commerce features and features to your own website.
SaleHoo Stores: SaleHoo Stores allows you to easily create your own online store. It is fully managed and does not require any technical skills. You can customize colors and styles, add your products, and start selling.
Styles are very important when opening a jewelry store. You want the website to reflect your brand and its information. If you are selling high-end jewellery, you want to use sharp, clean, modern designs and sleek product photos.
If you are selling handmade jewelry, you want it to look more casual and bohemian. Consider your audience and customers when designing your website. If you can afford it, pay for professional webpages and graphic designer services.
You should also consider offering a range of payment options on your site, including credit cards, Paypal, Stripe, and Afterpay. Most of them can be easily added using any of the above software.
Professional skills in selling jewelry online
Since you already have a good idea of how to start your online store and what you want to sell, we will provide some professional tips to keep your store running.
Don’t worry, these tips are free! We only ask you to execute them every day (if you find this article helpful, please share it with us). Sounds okay? Great!
Tip 1: Avoid counterfeit products
This may be the most important advice we can give you. By avoiding counterfeit products, you are saving your customers (and yourself) from grief. Do you know that brand-name jewelry (such as Tiffany and Co., Bvlgari and Gucci) are victims of counterfeit goods?
It is easy to find fake jewelry. Most counterfeit products will make your skin green after a while (and in some serious cases, it can also cause a rash). However, this ring looks like costume jewelry, so buyers should have expected it.
There are many suppliers now selling cheap products. But the problem is: if you are found to sell counterfeit goods, your website may be closed. You may even face the prosecution of the original brand owner!
Even if this does not happen, your customers will still be upset and will not come back.
Think about it – are you willing to buy something at a higher price to please your customers (and keep your store up and running), or buy a very cheap counterfeit, and then get a lot of negative reviews?
The answer should be simple: stay away from counterfeit products
Tip 2: Give buyers a reason to choose you rather than a competitor
As we mentioned before, selling jewelry online is very competitive. Before you start, it’s important to think of ways to separate yourself from hundreds of other sellers!
Selling fair trade products is a great way. Fair trade jewellery is made by craftsmen under safe and humane working conditions.
The wages of these workers are also very reasonable. Another great thing about fair trade jewellery is that it is also made without child labor, using an environmentally sustainable approach!
If you put a “fair trade” label on your jewelry and explain what it means to the customer, they will be crazy about it. Knowing that they buy jewelry from reputable sources is something they are proud of.
Tip 3: Strategic advertising on Facebook
Facebook events will soon be your best friend. Because you can target consumers based on specific demographics (age, gender, and location), you can reach a large number of people regardless of whether they are relevant to your business.
Tip 4: Keep the content consistent
Sharing posts on social media is critical to keeping your business in the circle, but you have to share content every day!
This means you must constantly post images, blog posts and simple status updates on Facebook, Twitter, Instagram and Pinterest.
At the beginning of the week, take some time to collect photos, quotes or product photos and schedule them at different times of the week. Once you’ve done a good job in this area, try scheduling it for two weeks at a time.
By placing a post in the que, you will save a lot of time. Doing so will ensure that you never forget to post again.
Tip 5: Provide more information about your products
Although you obviously don’t want every piece of paper to have a large section of text, what you want is that each piece of jewelry has concise and descriptive information.
Most people want to know in advance what they are going to do. If there is anything unclear, most people will not take the initiative to ask questions.
By pre-providing the materials used in the design, your customers will know exactly what to expect. You can even add why you like this article!
More information also includes ensuring that your strategy is easy to find so that you won’t be confused about returns, exchanges, etc. in the future.
Finally, a powerful product description can improve your store’s search rankings.
Find An Excellent Jewelry Supplier To Get You Started
There are tons of wholesale jewelry suppliers to choose from, but because we want to help you succeed, we recommend Red Nymph Jewelry from our Wholesale Directory.
Without further ado, everything would be OK if you follow red nymph jewelry !
We have already discussed why you should sell jewelry online, how to do it correctly, what to avoid when selling products, and even tell you how to find a wholesale jewelry supplier.
I am afraid it is time for us to part ways. Before that, let’s take a look at some of the most important details of selling jewelry online.
Create your own jewelry niche. If there is no specific niche market, your online store may fail.
Jewelry is a consumer product; it has no boundaries! Jewelry is attractive to both men and women regardless of their age (or culture).
Create deals that customers won’t miss. These deals may include earrings and necklace sets, or trio sets (earrings, necklaces and rings).
Stay away from counterfeit products. It’s that simple.
Stay consistent when sharing posts on social media.
Provide customers with detailed information. What did they get if they had to pay the shipping fee and so on. This is very helpful to you and your customers.
It’s time for you to fly your wings! Or at least, spread your wings and open a great jewelry store. good luck!