The first thing an affiliate marketer must decide is whether to offer general goods and services, or to focus on specific categories of products. For those who have passion or expertise in jewelry, the specialization of the jewelry industry makes a lot of sense.
While specialization creates some potential advantages in your ability to target a particular buyer, you must take the following steps to succeed. Let us find out.
Find the right market position
Even in the jewelry business, you must decide whether to be an ordinary jewelry affiliate or focus on one or more product categories. By promoting, your market is bigger and you can get more types of products and promotion suppliers. However, by focusing on categories such as rings, necklaces or earrings, you can better target specific types of buyers.
Your passion and talent are the key factors in determining your approach. If you choose to sell in multiple categories, just know that you need a broader base of interest and knowledge to create landing pages and marketing content that appeals to your audience. If your interests are narrow, you can hone your interests with deeper content and a more personal approach to products and markets.
Develop a perfect marketing plan
Two key steps in Jewelry Affiliate marketing are the development of websites and blogs, as well as market research. Initially, you want to create a website that describes your personal brand and provide the e-commerce features you need. For your blog, consider the topic of the article, and let people who provide tips, news and expert insights interested in the product market of your choice. Self-hosted WordPress sites and blogs are often the easiest way to get started.
When researching the market, you want to create a role for the typical purchaser of the product you plan to sell. You can get some insights by looking at the merchant’s customer profile on the member’s website. Each merchant typically provides insights about demographics and lifestyle factors to support affiliates. Research keywords are another important marketing step. You need to find out the types of keywords your target customers typically search for when researching products. Google Keyword Planning Tool is one of the easiest starter tools. It allows you to estimate the number of searches for a given phrase and provide similar data for closely related phrases. This data helps you prepare content for high-opportunity topics and keywords.
When you choose a target keyword, focus on the long tail search instead of a short phrase containing the brand or product name. These shorter searches are usually dominated by chain stores or larger brands, and your efforts are likely to be unrewarded. For example, imagine the competition you face, with the goal of searching for “Rolex watches” or “engagement rings.” “The reality is that in a highly competitive industry, a small e-commerce site can’t compete with a bigger brand. Instead, you can create a page or blog for a “Father’s Day Rolex Watch” or “Weird Silver Engagement Ring”. This approach allows you to create many landing pages for different long tail searches, potentially expanding your audience.
Research and selection of affiliate programs
Determine which affiliate program you want to join. Again, you have to decide whether to focus on a few popular jewelry brands or to offer a wide range of products. Most third-party collaborative projects, including Red Nymph, research a few accessories to see if they offer the jewelry items you want to promote.
Some large jewelry chains offer their own affiliates directly on the site, such as Red NYmph. Commissions for businesses like this are usually pretty good. And the way to participate is very simple, follow the method described in this article, you will make money.
Create landing page and communication program
Since you already have your own business, considering the establishment of your audience and your business partnership, it is time to open a store. Create high-quality landing pages that build the features and benefits of each product in a language that is as accurate as possible to the most accurate buyer role. Give an example of why someone buys or wears this dress and attaches a high quality picture.
Implement marketing campaigns that leverage search advertising, social media, and other digital strategies. Create a CRM system that allows you to get their data when customers sign up for a purchase, so you can build your customers and send follow-up emails to promote special events or new products.
Winning customer trust and loyalty is a very important part
The more niche your market is, the more you have to work hard to win the trust of every visitor to your site and every customer who buys your product. The lifeblood of jewellery associates is loyal customers who re-purchase jewelry and introduce friends and family.
Providing clear and candid communication is an important first step in winning trust. Fulfill all the promises you make for the business you represent. If your supplier does not demonstrate a commitment to a customer’s high quality experience, stop working with these suppliers and establish contact with customers via email contact lists or newsletters. This connection lays the foundation for subsequent communications.
In the jewelry industry, affiliate marketers face challenges. However, if you take the right steps to find out that your product is good, develop an excellent marketing plan, develop an optimal business partnership, and build a high quality website, success is possible.