Red Nymph Jewelry
The first thing an affiliate marketer must decide is whether to offer general goods and services, or to focus on specific categories of products. For those who have passion or expertise in jewelry, the specialization of the jewelry industry makes a lot of sense.
While specialization creates some potential advantages in your ability to target a particular buyer, you must take the following steps to succeed. Let us find out.
Find the right market position
Even in the jewelry business, you must decide whether to be an ordinary jewelry affiliate or focus on one or more product categories. By promoting, your market is bigger and you can get more types of products and promotion suppliers. However, by focusing on categories such as rings, necklaces or earrings, you can better target specific types of buyers.
Your passion and talent are the key factors in determining your approach. If you choose to sell in multiple categories, just know that you need a broader base of interest and knowledge to create landing pages and marketing content that appeals to your audience. If your interests are narrow, you can hone your interests with deeper content and a more personal approach to products and markets.
Develop a perfect marketing plan
Two key steps in Jewelry Affiliate marketing are the development of websites and blogs, as well as market research. Initially, you want to create a website that describes your personal brand and provide the e-commerce features you need. For your blog, consider the topic of the article, and let people who provide tips, news and expert insights interested in the product market of your choice. Self-hosted WordPress sites and blogs are often the easiest way to get started.
When researching the market, you want to create a role for the typical purchaser of the product you plan to sell. You can get some insights by looking at the merchant’s customer profile on the member’s website. Each merchant typically provides insights about demographics and lifestyle factors to support affiliates. Research keywords are another important marketing step. You need to find out the types of keywords your target customers typically search for when researching products. Google Keyword Planning Tool is one of the easiest starter tools. It allows you to estimate the number of searches for a given phrase and provide similar data for closely related phrases. This data helps you prepare content for high-opportunity topics and keywords.
When you choose a target keyword, focus on the long tail search instead of a short phrase containing the brand or product name. These shorter searches are usually dominated by chain stores or larger brands, and your efforts are likely to be unrewarded. For example, imagine the competition you face, with the goal of searching for “Rolex watches” or “engagement rings.” “The reality is that in a highly competitive industry, a small e-commerce site can’t compete with a bigger brand. Instead, you can create a page or blog for a “Father’s Day Rolex Watch” or “Weird Silver Engagement Ring”. This approach allows you to create many landing pages for different long tail searches, potentially expanding your audience.
Research and selection of affiliate programs
Determine which affiliate program you want to join. Again, you have to decide whether to focus on a few popular jewelry brands or to offer a wide range of products. Most third-party collaborative projects, including Red Nymph, research a few accessories to see if they offer the jewelry items you want to promote.
Some large jewelry chains offer their own affiliates directly on the site, such as Red NYmph. Commissions for businesses like this are usually pretty good. And the way to participate is very simple, follow the method described in this article, you will make money.
Create landing page and communication program
Since you already have your own business, considering the establishment of your audience and your business partnership, it is time to open a store. Create high-quality landing pages that build the features and benefits of each product in a language that is as accurate as possible to the most accurate buyer role. Give an example of why someone buys or wears this dress and attaches a high quality picture.
Implement marketing campaigns that leverage search advertising, social media, and other digital strategies. Create a CRM system that allows you to get their data when customers sign up for a purchase, so you can build your customers and send follow-up emails to promote special events or new products.
Winning customer trust and loyalty is a very important part
The more niche your market is, the more you have to work hard to win the trust of every visitor to your site and every customer who buys your product. The lifeblood of jewellery associates is loyal customers who re-purchase jewelry and introduce friends and family.
Providing clear and candid communication is an important first step in winning trust. Fulfill all the promises you make for the business you represent. If your supplier does not demonstrate a commitment to a customer’s high quality experience, stop working with these suppliers and establish contact with customers via email contact lists or newsletters. This connection lays the foundation for subsequent communications.
In the jewelry industry, affiliate marketers face challenges. However, if you take the right steps to find out that your product is good, develop an excellent marketing plan, develop an optimal business partnership, and build a high quality website, success is possible.
One of the first things an affiliate marketer must decide is whether to offer general merchandise and services or to specialize in a particular category of products. For some people that have a passion or expertise for jewelry, a specialization in jewelry affiliation makes a lot of sense.
While specializing creates some potential advantages in your ability to target certain buyers, there are steps you must take to become successful. Let’s dive in.
Find the right niche
Even within the jewelry business, you must decide whether to function as a general jewelry affiliate or specialize in one or more product categories. By generalizing, your marketplace is bigger and you have access to more types of products and providers for promotion. However, by specializing in a category like rings, necklaces or earrings, you fine-tune your ability to target specific types of buyers even more.
Your passion and talents are key factors to consider in determining your approach. If you opt to sell in multiple categories, just know that you need a broader base of interest and knowledge to create landing pages and marketing content that appeals to your audience. If you have a more narrow interest, you can hone that with more in-depth content and a more personalized approach to the products and market.
Create a killer marketing plan
Two of the first key steps to jewelry affiliate marketing are the development of a website and blog, and market research. Initially, you want to create a website that depicts your individual brand and offers the eCommerce functionality that you need. For your blog, consider article topics that allow you to offer tips, news and expert insights to people interested in the products you choose to market. A self-hosted WordPress site and blog is often the simplest way to begin.
In researching the marketplace, you want to build a persona of the typical buyers that purchase the products you plan to sell. You can gain some insights on this by reviewing customer profiles on affiliate websites by merchants. Each merchant normally offers insights on demographics and lifestyle factors to support affiliates. Researching keywords is another important marketing step. You need to find out which types of keywords your targeted customers commonly search for when researching products.
The Google Keyword Planner tool is one of the simplest places to start. It allows you to estimate the number of searches for a given phrase, and providers similar data for closely-related phrases. This data helps you prepare content to target high-opportunity topics and keywords.
As you select keywords to target, focus on long-tail searches rather than shorter phrases that include brand or product names. These shorter searches are usually dominated by chain stores or larger brands, and your efforts are likely to go unrewarded. For instance, imagine the competition you face by trying to target searches for “Rolex watches” or “engagement rings.” The practical reality is a small e-commerce site cannot compete with larger brands in competitive industries. Instead, you might create a page or blog targeting “Rolex watches for Father’s Day” or “eccentric silver engagement rings.” This approach allows you to create numerous landing pages targeting diverse long-tail searches, potentially expanding your audience.
Research and select affiliate programs
Determine which affiliate programs you want to join. Again, you must decide whether to concentrate on a few popular jewelry brands or to offer products from a diverse mix of programs. Most third-party affiliate programs, including ClickBank and ShareaSale feature a decent number of jewelry merchants. Research several programs to see which offer jewelry programs you’d like to work with.
Some large jewelry chains offer their own affiliate programs directly on site, including Kay and Blue Nile. Commissions on sales from brand-name merchants like these are normally around 5 to 7 percent. While it takes longer to sign up for programs on a one-by-one basis, the long-term rewards of marketing reputable brands may pay off.
Create landing pages and communication programs
Now that you have your operation in place, your audience in mind and your merchant partnerships established, it is time to set up shop. Create high-quality landing pages that build up the features and benefits of each product with language that caters to the most precise buyer persona possible. Offer examples of reasons why someone would make the purchase or wear the piece, and include quality images.
Implement marketing campaigns, leveraging search advertising, social media and other digital strategies. Have a CRM system in place that allows you to capture data on customers when they register to purchase, so that you can build your clientele and send follow-up emails to promote special events or new products.
Earn trust and loyalty
The more niche your marketplace, the more important it is that you work hard to earn trust with every visitor that comes to your site and every customer that makes a purchase. The lifeblood of a jewelry affiliate is a loyal customer that makes repeat purchases and refers friends and family.
Offering clear and upfront communication is an important first step to earning trust. Follow through on all commitments that you make on behalf of merchants that you represent. Avoid or get out of programs with providers that do not demonstrate a commitment to a quality customer experience. Use follow-up communication to inform a customer about the next steps after an order, and to create a connection through an email contact list or newsletter. This connection sets the stage for ongoing communication.
Conclusions
There are challenges that face affiliate marketers in the jewelry business. However, success is possible if you take the right steps to find your product nice, develop an excellent marketing plan, formulate optimum merchant partnerships and build out a quality website.
I believe that many people who get involved in affiliate marketing do so because they believe that they will be able to make a lot of money with little investment and even less effort. These people look at affiliate marketing not as a business, but as a scheme. If they looked at it as a business, they would realize that reputation is very important when selling, online or off. They never think about what kind of impression they make when selling cheap, shoddy low value products.
Many affiliate marketing programs feature merchants that sell low to mid-cost items. However, high-ticket affiliate programs do exist and usually pay high commissions because of the effort required to convert sales. For example, Shopify pays $2,000 for each Shopify Plus referral. However, you also have merchants that sell expensive items, but pay low commissions in the 1 to 10 percent range, for example, watch and jewelry advertisers. Fantastic income can still be made because of how pricey items get. Case in point, a five percent commission on a diamond necklace that retails for $9,000 would yield a $450 commission.
One of the best things about affiliate marketing is the fact that you compensate your affiliates based on number of sales. This will help you set realistic marketing expenses and attribute them directly to your revenues. With PPC you can never guarantee the success of a campaign and you might end up affecting your bottom line.
You have to pay affiliates whenever a sale is completed from a customer responsible for making the referral. For the customer this is great news, but this means that all the marketing costs and risks are placed on your shoulders. Even if your affiliates send massive levels of traffic to your site, this won’t help if people don’t buy. Also, if the product is bad, or your prices are too high, affiliate marketing won’t yield the expected results.
if affiliate marketing is the right choice for your eCommerce business you should first answer the following questions:
1 – What products/services can I advertise on my affiliate program or affiliate network?
2 – What potential affiliates could promote my products?
3 – How much will my sales increase?
4 – Should I join an existing affiliate network or create my own?
All of these questions stem from a simple, yet extremely important, cost/benefit analysis.
You should also check out relevant case-studies for online stores in your niche that have already used affiliate marketing. What were their typical conversion rates? What are the typical revenue shares that ad networks are taking? How did these companies incentivize their affiliate partners to promote their products?
The Affiliate Marketing Program is a great opportunity to help earn commissions. Affiliate marketing is a form of online marketing that allows a website owner to earn commissions on qualified sales it refers to their website. After completing the easy application process, you will get a special link. Partnering with the Affiliate Marketing Program will give you and your customers access to a large selection of fine products.
If you’re the owner of a successful E-commerce website you have probably already gone through the labyrinth of SEO, social media marketing and PPC marketing strategies. But there is one more advertising channel you have probably not explored: affiliate marketing. This ever-evolving channel continues to benefit entrepreneurs and businesses because it does not involve any risks. learn how to start an affiliate program
Affiliate marketing can become an incredibly useful sales channel for any online retailer, especially when done right. Nevertheless, a lot of your success will rely on the type of products you sell and how well you incentivize your affiliates.