It’s thought that many females like to wear or collect jewelry. Have you heard of PANDORA among numerous jewelry brands? PANDORA is a new type of jewelry,the name PANDORA in fairy tale means evil in the world, so you’ll certainly be attracted by the myth when hearing this name. It is a fashionable, classic and noble jewelry. What are the implications of PANDORA bracelet beads?
Implication 1: It’s said that Hephaestus, the god of fire, had created a beautiful woman Pandora, and ordered all gods to help Pandora to seduce the mortals. Then, charming goddesses gave a necklace bead created by Hephaestus to Pandora, and Zeus gave her a box and told her not to open it in any case, and then sent her to human world. However, Pandora couldn’t help opening the box, then diseases, demons and evil things that make human life suffering escaped from the box. Luckily, one fair elf representing hope and opportunity was left in the box. And then, Pandora bracelet bead represents hope and opportunity.
Implication 2: PANDORA bracelet bead is bought as bracelet for special occasion such as memory, evolving to arouse recording of your life in sentimental mood. Different PANDORA jewelry represents different mental emotions, which well reflects original intention of PANDORA jeweler, that the world is full of opportunities and hopes.
Implication 3: PANDORA jewelry gives you a good chance to design the combination belonging to yourself and express your personal style and image. The idea of PANDORA is to allow you to choose from more than 100 different PANDORA bracelet beads, necklaces and bracelets, behind which hopes and opportunities are jewelry designed with inspiration from the myth of Pandora. Free choice means that, you may create a bracelet or necklace that will reflect all of you in right manner, and show your character.
The consumer decision process begins with a consumer who is ‘faced with a problem’ or when needs are aroused due to emotional, cognitive processes or other various stimuli. According to Grønhaug, K & Ventakesh (1991), ‘the presence of needs is a necessary for almost any purchase.’ In terms of Pandora bracelet consumers, Pandora’s promotional advertising is designed appeal to consumer needs. With the rise of Pandora stores and retailers, this type of need recognition may occur, for example, when a consumer sees people using the product in advertising, sees its popularity on social media or wants to express her identity through unique charms. These consumers would usually fall into the desired state need recognition, rather than the actual state of recognition. Highly customisable bracelets can appeal to a psychological, learned need, where a consumer has the desire to feel glamorous, beautiful and fashionable. ’ Pandora’s target market is 25 to 39-year-old women’ (Caruso, 2017) and they are looking at extending that three generations wide for example, a grandmother, mother and daughter. One of the main selling points of Pandora is how a consumer can build on their bracelet over time adding penchants for special occasions and milestones in life such as career, holidays and family.
The type of personality trait it would appeal to is having a need for uniqueness which distinguishes themselves from others once purchased, fashion conscious where they wish to keep up with trends and a sense of timelessness. It can be said that this consumer is openness to experience in terms of a new way of wearing jewellery, choosing and decorating your own bracelet than a pre-made bracelet with charms already attached and cannot be altered. The design of the product emulating high class nature can also appeal to a consumer’s sense of materialism. It can also be seen that consumers are taking more of an interest in personalised items such as bags, clothes and shoes created by companies such Mon Purse, The Daily Edited, Bespoke, Shoes of Prey and Nike.The new global marketing campaign “Do be true to you, Do Pandora” shows different types of women aged in their mid-twenties to a woman in her seventies, each having their own reasons for wearing a Pandora bracelet. One woman states ‘it reminds me of what I’ve accomplished’, ‘it’s valuable’ and ‘I don’t need an occasion to treat myself’
The Pandora Charm Bracelet is a high quality, hand finished and mid-range priced bracelets made from various metals with a selection of beautiful, personalised charms, making each bracelet unique. Now a household name, Pandora was founded in Copenhagen, Denmark in 1982 and has a current vision to become the world’s most loved jewellery brand. It is believed by some that ‘it breathed new life into the jewelry industry after the recession’.
Pandora beads come in a variety of colors and although one color might represent your birth month, you might decide to purchase a bead just because it’s your favorite color or it matches a particular outfit. Each colored bead has various meanings. For example, the pink stone in the heart-shaped silver charm with gold crown may represent the birth of a baby girl, a birth month or a symbol of love; a blue stone could represent the birth of a baby boy, a birth month or a symbol for trust and loyalty.
Pandora’s “Essence” collection features beads and stones assigned to attributes, like “confidence” and “sensitivity.” Ostensibly, you can string together all the stones that tell “your story” — or pick the stones that represent areas you’d most like to improve.
I love Pandora collection. It’s Uniqueness Design and style make it’s collection different then other jewellery brand.
I love the Pandora bracelets! I love the look and the style and how you can pick exactly what you want to make it fit your personality!! My only concerns are that if you put a good amount of embellishments on the bracelet, it can really weigh your wrist down! Also, it will sometimes pinch some of your arm hairs and peach fuzz, so it can be very uncomfortable at times! But beauty is pain, right? 🙂 love it!
I love jewelry but have just started wearing Pandora. I have another bracelet from red nymph and love it. I have quite a few things from red nymph and never bothered with Pandora until November 16th! They have one in a local mall, and I popped in and bought a silver bracelet, It is very comfortable and easy to put on. It was very light with the one charm, and I have since added three more including one clip to keep things from moving around. I will be adding to my Pandora collection for years to come. I personally think the bracelets look best with just a few charms. You can always buy another if you want to add more, Very fun hobby!
I love the pandora charms, they are so delicate and pretty. I have the pave ball, pave heart and flower charm! Gonna get another charms this Saturday. I have a pandora ring as well….I am a fan of Pandora Jewellery!!!! Can’t wait to collect more charms, by the way, I have the snake chain bracelet plus the Pandora bangle
thanks for sharing your knowledge about pandora beads, frankly I really love and treasure my Pandora Charm Bracelet..I feel that wearing my pandora is all the accessories I need apart from maybe a delicate ring or two and a thin necklace. The pandora brand had such a following..that it almost sells itself.I recommend starting to collect a few charms…go for ones that mean something to you..or only buy to mark special occasions.